The Brain Charity

UPDATE: The programme was released on 10th January 2024. Watch Inside Neurology: Our Unique Brain here.

It is estimated that one in six people in the UK are affected by a neurological condition of some description, totalling over ten million people.

Although those newly diagnosed with neurological conditions can face loneliness and social isolation, there is increased social recognition of the positives of neurodiversity.

To raise awareness of the positive impact of work taking place in this space and the technological innovations and research around brain conditions, The Brain Charity have partnered with ITN Business to produce ‘Inside Neurology: Our Unique Brain’.

Anchored by presenter, Civil Engineer and leading keynote speaker Ayo Sokale from the ITN London studio, ‘Inside Neurology: Our Unique Brain’ will showcase the unique capabilities of neurodivergent individuals and the abilities they bring to the workplace and society at large, featuring stories of inclusion, acceptance, and empowerment.

Additionally, the programme will highlight the cutting-edge research and innovative treatments that are transforming the lives of those with brain injuries and neurological conditions.

Pippa Sargent, CEO of The Brain Charity, said: “The human brain is the most complex and unique structure in the known universe. It is responsible for every thought, action, memory, feeling and experience we have of the world, making our decisions and producing the thousands of subtle differences that make us who we are.

“The neurodiversity movement celebrates the fact that these differences create people with a host of talents and that this diversity makes for a stronger society.

“We welcome the opportunity to work with ITN Business on ‘Inside Neurology: Our Unique Brain’ and look forward to using this brilliant platform to champion the strengths of neurodivergent people.”

The programme will explore pertinent themes including:

• Empowering neurodivergent individuals by highlighting their unique skills and capabilities and promoting positive role models within the community, in addition to strategies for personal and professional thriving
• Technology and innovation within neurological medicine, including the advancement in stem cell technologies, MRI and CT imaging and new methods of diagnosis and treatment
• Exploring the relationship between lifestyle choices and neurological health

Nina Harrison-Bell, Head of ITN Business, said: “We are excited to be partnering with The Brain Charity and raise awareness of the talent and unique ability of neurodivergent individuals, as well as looking at the cutting-edge research taking place in the sector.”

Launching in November 2023, ‘Inside Neurology; Our Unique Brain’ will feature sponsored editorial profiles from organisations, studio interviews with representatives of The Brain Charity and a news item spotlighting the impact of the amazing work done by The Brain Charity.

The programme will also look at the challenges faced by people with conditions like Alzheimer’s disease, Parkinson’s disease, multiple sclerosis, epilepsy, and stroke, among others.

The programme will demonstrate the work being done in healthcare and science to improve clinical outcomes for individuals living with these conditions.

There are commercial opportunities for leading organisations to be featured in the programme and spearhead their own news item. We’re looking for organisations that champion and support individuals living with neurological conditions to take part and share their story.

If this seems relevant to your work, then please contact ITN Business’ Senior Programme Director Georgia Gerstein at Gerogia.Gerstein@itn.co.uk